In DepthNeuroscience

Advertisers could come for your dreams, researchers warn

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Science  25 Jun 2021:
Vol. 372, Issue 6549, pp. 1380
DOI: 10.1126/science.372.6549.1380

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Summary

Different brands from Xbox to Coors to Burger King have recently been teaming up with scientists in attempts to engineer advertisements into consumers' dreams, by playing video and audio clips while they sleep. Now, a group of 40 dream researchers has pushed back with an open letter calling for regulations on "dream incubation advertising." They worry companies might one day use smart speakers like the Amazon Echo to detect people's sleep stages and play back sounds that could influence their night visions and behaviors.

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